Organizational Change & Work Management
The Challenge
Marketing projects were being managed through inconsistent processes and tools. Campaign ownership, status, deadlines, and handoffs were harder to track than they needed to be, which created avoidable delays and made team-wide visibility difficult.
What I Did
- Implemented monday.com as the central work-management platform for Marketing.
- Standardized campaign workflows, project stages, ownership, deadlines, and status tracking.
- Built repeatable project structures for recurring marketing work so teams did not have to recreate processes from scratch.
- Mapped existing team workflows into the platform and adjusted the setup based on how the team actually worked.
Business Impact
Campaign delivery improved 38% after the new work-management system and standardized workflows were implemented.
The team also gained clearer ownership, more consistent project tracking, and better visibility into active work.
My Role
I led the monday.com implementation, workflow design, process standardization, and team adoption. I worked with stakeholders to document current processes, configure the platform, and refine the system after launch.
Tools & Systems
monday.com • Workflow Design • Marketing Operations • Process Standardization • Change Management
Marketing Operations • Revenue Operations • Business Systems • AI & Operational Strategy
