Organic Growth Engine
Building a repeatable SEO program around technical improvements, content priorities, keyword demand, and performance tracking.
+192%
Search impressions
+94%
Organic clicks
+89%
Organic traffic
+110%
Top 3 keyword rankings
The Challenge
Organic search performance needed a more consistent process for technical SEO, keyword targeting, content planning, and measurement. Individual content wins were not enough to support sustained growth.
What I Did
- Built an SEO roadmap covering technical fixes, content priorities, keyword opportunities, and ongoing reporting.
- Used search data to prioritize topics and optimize content around high-intent queries.
- Improved technical and on-page SEO across the site and introduced a more consistent publishing and optimization process.
- Tracked impressions, clicks, traffic, ranking movement, and Top 3 keyword growth to guide future work.
Business Impact
Search impressions increased 192%, organic clicks increased 94%, organic traffic increased 89%, and Top 3 keyword rankings increased 110%.
Average search position improved from 10.3 to 5.8.
My Role
I led SEO strategy, prioritization, measurement, and cross-functional execution. I managed the roadmap and connected search performance to the broader growth plan.
Tools & Systems
Google Search Console • Google Analytics • Semrush • SEO Content Strategy • Technical SEO • Performance Reporting
Alexis Montenegro, MBA
Marketing Operations • Revenue Operations • Business Systems • AI & Operational Strategy
Marketing Operations • Revenue Operations • Business Systems • AI & Operational Strategy